The man
I'm Pete.
I'm building a whole life.
Husband to Camila. Father to Iro and Rita. Author. Speaker. Founder. Athlete. Reader. Writer. Builder.
Not in that order. All at once.
I refuse the trade-off the world keeps trying to sell me. I refuse to defer joy. I refuse to defer health. I refuse to defer presence. And I refuse to defer the work.
The story
I was supposed to be a basketball player.
That was the plan. The dream. The identity I built my whole childhood around.
Then the injury came. Then the second one. Then the call from the doctor that ended it.
I had to bury that hope. Standing in a body that didn't work the way it used to. Wondering what the next plan looked like when the only plan I'd ever had was the plan I just lost.
That moment shaped everything that came after. The body still matters. The mind still matters. The mission still matters. None of them get to take a back seat to the others.
The frame
The WELLth Triangle.
Three things compound over a life. Most people optimize one and let the other two collapse. I refuse that math.
Wealth
Money that grows, protects, and stays. Time, freedom, optionality. Built on purpose.
Health
Body, mind, longevity. The asset most plans pretend doesn't exist until it fails.
Self
Purpose, relationships, fulfillment. The point of the whole exercise.
Optimize one and the other two collapse. Optimize all three and you build a life that funds itself.
The work
I write. I speak. I build.
The books are how I think out loud. The podcast is how I learn from the room. The speaking is how I bring it to the audiences who need to hear it. The community is how I help people apply it.
I also founded Plouton Life, a financial services firm I built because the architecture matters and I refused to refer my friends to advisors who didn't actually understand it.
I am not the product. The work is the product. I am the man who shows you the work exists and that you can use it.
See Plouton LifeThe life
The personal stuff.
I live in Las Vegas with my wife Camila and our two daughters, Iro and Rita.
I wake up at five. I train hard. I journal. I read. I write. I take meetings between ten and three. I'm home for dinner.
I'm building toward a future where I take 90 days a year on the road with my family in our RV, run the work from anywhere, and walk on stages worth speaking on.
That is the life. That is what the work is for.